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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
51
Relationship marketing
51
Brand management
46
Markenführung
46
Brand image
45
Markenimage
45
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30
Online-Marketing
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Dienstleistungsqualität
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Kundenzufriedenheit
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New product development
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Produktentwicklung
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Service quality
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Theorie
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,936
International journal of consumer studies
768
International journal of hospitality management
731
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
538
Working paper / National Bureau of Economic Research, Inc.
456
NBER Working Paper
405
SpringerLink / Bücher
394
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
384
Journal of Consumer Marketing
365
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
310
Cogent business & management
304
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of fashion marketing and management
298
Journal of marketing communications
296
International journal of retail & distribution management
295
Marketing letters : a journal of research in marketing
294
Technological forecasting & social change : an international journal
291
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
284
Journal of business ethics : JOBE
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
269
Journal of the Academy of Marketing Science
267
International Journal of Retail & Distribution Management
265
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ECONIS (ZBW)
290
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1
Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
2
Belief in a just world : consumer intentions and behaviors toward ethical products
White, Katherine
;
MacDonnell, Rhiannon
;
Ellard, John H.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10009729586
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products
Gershoff, Andrew D.
;
Frels, Judy K.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10010502717
Saved in:
5
Double standard : the role of environmental consciousness in green product usage
Lin, Ying-ching
;
Chang, Chiu-chi Angela
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009782916
Saved in:
6
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
Saved in:
7
Buy less, buy luxury : understanding and overcoming product durability neglect for sustainable consumption
Sun, Jennifer J.
;
Bellezza, Silvia
;
Paharia, Neeru
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10012522217
Saved in:
8
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
9
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
10
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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