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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
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Supplier relationship management
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Dienstleistungsqualität
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Service quality
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Brand management
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Markenführung
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Kundenwert
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Social Web
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Social web
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relationship marketing
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customer satisfaction
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Beschwerdemanagement
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customer relationship management
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
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Hult, G. Tomas M.
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Janakiraman, Ramkumar
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Kumar, Alok
2
Kwak, Hyokjin
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Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Petersen, J. Andrew
2
Puzakova, Marina
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Journal of marketing
Journal of business research : JBR
652
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
342
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
186
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
166
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Gabler Edition Wissenschaft
111
The journal of product & brand management
111
Psychology & marketing
108
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
European journal of marketing : EJM
98
Marketing intelligence & planning
98
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
68
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ECONIS (ZBW)
124
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1
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
2
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
3
Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
Saved in:
4
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
5
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
6
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
7
Does the customer matter most? : exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners
Plouffe, Christopher R.
;
Bolander, Willy
;
Cote, Joseph A.
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011507463
Saved in:
8
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
9
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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