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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
62
Relationship marketing
62
Brand management
48
Markenführung
48
Brand image
45
Markenimage
45
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34
Social web
34
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32
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32
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31
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Eckhardt, Giana M.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Lamberton, Cait
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Ruyter, Ko de
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jiang, Baojun
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Libai, Barak
3
Liu, Yan
3
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Journal of marketing
Journal of business research : JBR
2,258
Journal of retailing and consumer services
2,043
Technological forecasting & social change : an international journal
1,551
NBER working paper series
1,249
Working paper / National Bureau of Economic Research, Inc.
1,079
NBER Working Paper
1,003
SpringerLink / Bücher
973
International journal of hospitality management
799
International journal of consumer studies
779
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Discussion paper / Centre for Economic Policy Research
528
Management science : journal of the Institute for Operations Research and the Management Sciences
507
Working paper
468
Research policy : policy, management and economic studies of science, technology and innovation
465
Discussion paper series / IZA
433
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
402
Journal of Consumer Marketing
398
European Journal of Marketing
397
Discussion paper
392
CESifo working papers
391
Springer eBook Collection
375
European journal of marketing : EJM
363
The journal of brand management : an international journal
363
Journal of marketing research : JMR
358
Applied economics
356
Technology analysis & strategic management
355
Journal of retailing
352
Journal of travel and tourism marketing
351
Cogent business & management
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Telecommunications policy : the international journal of digital economy, data sciences and new media
344
Tourism management : research, policies, practice
343
Journal of marketing management : MM
332
European journal of operational research : EJOR
330
International Journal of Retail & Distribution Management
325
Journal of international consumer marketing
324
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ECONIS (ZBW)
321
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
3
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
6
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
7
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
8
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
9
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
10
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
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