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Consumer emotions : determinan...
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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
52
Relationship marketing
52
Brand image
43
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43
Markenführung
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Grewal, Dhruv
7
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Kumar, V.
6
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5
Walker Reczek, Rebecca
5
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Dahl, Darren W.
4
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4
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4
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3
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3
Botti, Simona
3
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Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
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Habel, Johannes
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Hennig-Thurau, Thorsten
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Inman, J. Jeffrey
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Ittersum, Koert van
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Katona, Zsolt
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Luo, Xueming
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Melnyk, Valentyna
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Moe, Wendy W.
3
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Journal of marketing
Journal of business research : JBR
2,078
Journal of retailing and consumer services
1,972
International journal of hospitality management
820
International journal of consumer studies
759
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
534
Working paper / National Bureau of Economic Research, Inc.
456
NBER Working Paper
402
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
398
SpringerLink / Bücher
391
Journal of marketing research : JMR
360
European journal of marketing : EJM
357
The journal of brand management : an international journal
355
Tourism management : research, policies, practice
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of business ethics : JOBE
345
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of travel and tourism marketing
336
Journal of marketing management : MM
324
Cogent business & management
319
Journal of international consumer marketing
314
Journal of retailing
309
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
International journal of retail & distribution management
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
Journal of consumer behaviour : an international research review
292
Journal of fashion marketing and management
292
The journal of consumer marketing
292
International journal of contemporary hospitality management
284
The international review of retail, distribution and consumer research
280
Technological forecasting & social change : an international journal
278
Journal of the Academy of Marketing Science
275
The journal of services marketing
274
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of hospitality marketing & management
256
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ECONIS (ZBW)
289
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289
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1
Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat
;
Wang, Di
;
Yan, Li
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
Saved in:
2
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
3
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
4
The roar of the crowd : how interaction ritual chains create social atmospheres
Hill, Tim
;
Canniford, Robin
;
Eckhardt, Giana M.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10013258856
Saved in:
5
What drives virality (sharing) of online digital content? : the critical role of information,
emotion
, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
6
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
7
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
8
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
9
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
10
A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
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