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Consumer behaviour
279
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279
Beziehungsmarketing
51
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Brand image
44
Markenimage
44
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Grewal, Dhruv
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Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
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5
Walker Reczek, Rebecca
5
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4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Moe, Wendy W.
4
Schreier, Martin
4
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4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Berger, Jonah
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
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Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
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Inman, J. Jeffrey
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Ittersum, Koert van
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Katona, Zsolt
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Liu, Yan
3
Ludwig, Stephan
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Luo, Xueming
3
Melnyk, Valentyna
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,934
NBER working paper series
1,208
Discussion paper series / IZA
1,166
Working paper / National Bureau of Economic Research, Inc.
996
NBER Working Paper
945
IZA Discussion Paper
811
International journal of consumer studies
783
International journal of hospitality management
734
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
IZA Discussion Papers
471
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
SpringerLink / Bücher
366
European journal of marketing : EJM
355
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
345
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
326
Discussion paper / Centre for Economic Policy Research
323
Journal of international consumer marketing
321
CESifo working papers
317
Journal of marketing management : MM
311
Journal of retailing
304
Young consumers : insight and ideas for responsible marketers
301
Tourism management : research, policies, practice
300
Cogent business & management
299
Journal of marketing communications
299
Marketing letters : a journal of research in marketing
297
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of consumer behaviour : an international research review
292
Food policy : economics planning and politics of food and agriculture
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
287
Journal of economic psychology : research in economic psychology and behavioral economics
284
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ECONIS (ZBW)
283
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1
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
2
Go green! : should environmental messages be so assertive?
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10009729588
Saved in:
3
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
4
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
5
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
6
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
7
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Saved in:
8
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
Saved in:
9
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
10
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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