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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
58
Relationship marketing
58
Brand management
50
Markenführung
50
Brand image
46
Markenimage
46
Viral marketing
41
Virales Marketing
41
Social Web
38
Social web
38
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34
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Customer satisfaction
14
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14
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Verkaufsförderung
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Corporate Social Responsibility
13
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332
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Kumar, V.
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
White, Katherine
6
Haws, Kelly L.
5
Janakiraman, Ramkumar
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Homburg, Christian
4
Houston, Mark B.
4
Kannan, P. K.
4
Libai, Barak
4
Luo, Xueming
4
Melnyk, Valentyna
4
Rishika, Rishika
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Nunes, Joseph C.
3
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Journal of marketing
Journal of business research : JBR
2,612
Journal of retailing and consumer services
2,000
Journal of business ethics : JOBE
1,843
International journal of hospitality management
933
SpringerLink / Bücher
887
International journal of consumer studies
779
NBER working paper series
764
Psychology & marketing
710
Working paper / National Bureau of Economic Research, Inc.
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
632
Corporate social responsibility and environmental management
623
NBER Working Paper
593
Cogent business & management
493
Discussion paper series / IZA
484
Journal of Business Ethics
459
The journal of brand management : an international journal
458
Management science : journal of the Institute for Operations Research and the Management Sciences
457
Business strategy and the environment
436
The journal of product & brand management
428
Tourism management : research, policies, practice
427
European Journal of Marketing
411
European journal of marketing : EJM
411
Asia Pacific journal of marketing and logistics
407
Technological forecasting & social change : an international journal
394
Springer eBook Collection
381
Journal of Consumer Marketing
380
Journal of marketing research : JMR
373
Journal of business ethics : JBE
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of travel and tourism marketing
359
Journal of marketing management : MM
353
International journal of contemporary hospitality management
352
Journal of marketing communications
350
Journal of economic behavior & organization : JEBO
349
Journal of economic psychology : research in economic psychology and behavioral economics
347
Journal of international consumer marketing
334
Journal of the Academy of Marketing Science
334
CESifo working papers
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
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ECONIS (ZBW)
332
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1
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
2
Washing away your sins? : corporate social responsibility, corporate social irresponsibility, and firm performance
Kang, Charles
;
Germann, Frank
;
Grewal, Rajdeep
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011458671
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands
Josiassen, Alexander
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10008935840
Saved in:
7
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
8
Corporate social responsibility, customer orientation, and the job performance of frontline employees
Korschun, Daniel
;
Bhattacharya, C. B.
;
Swain, Scott D.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 20-37
Persistent link: https://www.econbiz.de/10010360452
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes
;
Schons, Laura Marie
;
Alavi, Sascha
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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