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How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; … - In: Journal of marketing 83 (2019) 3, pp. 145-162
Persistent link: https://www.econbiz.de/10012176057
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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What is quality? : an integrative framework of processes and states
Golder, Peter N.; Mitra, Debanjan; Moorman, Christine - In: Journal of marketing 76 (2012) 4, pp. 1-23
Persistent link: https://www.econbiz.de/10009782931
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Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping; Yang, Rong - In: Journal of marketing 73 (2009) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
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Behavioral consequences of overbooking service capacity
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of marketing 71 (2007) 4, pp. 36-47
Persistent link: https://www.econbiz.de/10003564832
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Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario - In: Journal of marketing 78 (2014) 6, pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
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Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan; Alavi, Sascha; Habel, Johannes - In: Journal of marketing 78 (2014) 6, pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009297021