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Video content marketing : the making of clips
Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, … - In: Journal of marketing 82 (2018) 4, pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
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Managing the versioning decision over an app's lifetime
Lee, Seoungwoo; Zhang, Jie; Wedel, Michel - In: Journal of marketing 85 (2021) 6, pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
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The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.; Moreau, C. Page; Stremersch, Stefan; … - In: Journal of marketing 86 (2022) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
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Special issue: new technologies in marketing
Hoffman, Donna L. (ed.); Moreau, C. Page (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012794768
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Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
Pieters, Rik; Wedel, Michel - In: Journal of marketing 68 (2004) 2, pp. 36-50
Persistent link: https://www.econbiz.de/10005927929
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A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Steenkamp, Jan-Benedict E.M.; Hofstede, Frenkel ter; … - In: Journal of marketing 63 (1999) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10005968703
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The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-61
Persistent link: https://www.econbiz.de/10008453655