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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
47
Markenführung
47
Brand image
45
Markenimage
45
Internet marketing
31
Online-Marketing
31
Social Web
31
Social web
31
Marketing management
25
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25
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23
Markenartikel
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Online retailing
23
Online-Handel
23
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Virales Marketing
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21
USA
21
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Werbewirkung
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Emotion
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17
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17
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15
Verkaufsförderung
15
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Service quality
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Habel, Johannes
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Moe, Wendy W.
3
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Journal of marketing
Journal of business research : JBR
2,069
Journal of retailing and consumer services
1,961
International journal of hospitality management
817
International journal of consumer studies
769
Psychology & marketing
686
NBER working paper series
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
Working paper / National Bureau of Economic Research, Inc.
479
CESifo Working Paper
476
MPRA Paper
444
CESifo working papers
443
NBER Working Paper
416
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
397
SpringerLink / Bücher
396
IZA Discussion Papers
379
European Journal of Marketing
377
Journal of Consumer Marketing
366
Discussion paper series / IZA
365
The journal of brand management : an international journal
363
Journal of marketing research : JMR
361
European journal of marketing : EJM
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of business ethics : JOBE
347
Tourism management : research, policies, practice
346
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of travel and tourism marketing
338
Journal of international consumer marketing
322
Journal of marketing management : MM
322
Cogent business & management
318
Journal of retailing
305
Marketing letters : a journal of research in marketing
304
Journal of marketing communications
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
The international review of retail, distribution and consumer research
295
Journal of economic psychology : research in economic psychology and behavioral economics
294
Journal of the Academy of Marketing Science
294
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
293
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ECONIS (ZBW)
300
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date (oldest first)
1
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
2
What drives virality (sharing) of online digital content? : the critical role of information,
emotion
, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
3
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
4
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
5
Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat
;
Wang, Di
;
Yan, Li
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
Saved in:
6
The roar of the crowd : how interaction ritual chains create social atmospheres
Hill, Tim
;
Canniford, Robin
;
Eckhardt, Giana M.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10013258856
Saved in:
7
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
8
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
9
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
10
Minimum payments alter debt repayment strategies across multiple cards
Hirshman, Samuel D.
;
Sussman, Abigail B.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10013258784
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