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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
124
Relationship marketing
124
Brand management
48
Markenführung
48
Brand image
44
Markenimage
44
Social Web
34
Social web
34
Internet marketing
31
Online-Marketing
31
USA
31
United States
31
Marketing management
30
Marketingmanagement
30
Customer satisfaction
29
Kundenzufriedenheit
29
Viral marketing
25
Virales Marketing
25
Brand
24
Lieferantenmanagement
24
Markenartikel
24
Supplier relationship management
24
Advertising effects
22
Preismanagement
22
Pricing strategy
22
Werbewirkung
22
Customer integration
21
Dienstleistungsqualität
21
Einzelhandel
21
Kundenintegration
21
Online retailing
21
Online-Handel
21
Retail trade
21
Service quality
21
Advertising
19
Werbung
19
E-commerce
17
Electronic Commerce
17
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Article
361
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Article in journal
359
Aufsatz in Zeitschrift
359
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English
361
Author
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Palmatier, Robert W.
13
Kumar, V.
11
Grewal, Dhruv
9
Homburg, Christian
8
Houston, Mark B.
6
Wieseke, Jan
6
Dahl, Darren W.
5
Fang, Eric
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Fornell, Claes
3
Gielens, Katrijn
3
Habel, Johannes
3
Harmeling, Colleen M.
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Hoyer, Wayne D.
3
Inman, J. Jeffrey
3
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Journal of marketing
Journal of business research : JBR
2,371
Journal of retailing and consumer services
2,063
International journal of hospitality management
858
International journal of consumer studies
780
NBER working paper series
728
SpringerLink / Bücher
722
Psychology & marketing
697
Working paper / National Bureau of Economic Research, Inc.
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER Working Paper
559
Industrial marketing management : the international journal for industrial and high-tech firms
516
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
409
Management science : journal of the Institute for Operations Research and the Management Sciences
406
European journal of marketing : EJM
400
The journal of services marketing
385
The journal of brand management : an international journal
384
Technological forecasting & social change : an international journal
379
Journal of travel and tourism marketing
377
Journal of marketing management : MM
376
Journal of marketing research : JMR
376
Tourism management : research, policies, practice
367
Journal of the Academy of Marketing Science
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
The service industries journal
344
Journal of retailing
342
Cogent business & management
341
Journal of international consumer marketing
329
International journal of contemporary hospitality management
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
318
International journal of retail & distribution management
313
Journal of marketing communications
313
Journal of strategic marketing
309
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
300
Journal of fashion marketing and management
300
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ECONIS (ZBW)
361
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1
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361
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
3
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
4
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
5
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
6
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
7
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
8
Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa
;
Yim, Chi-kin
;
Lam, Simon S. K.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
Saved in:
9
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
10
Pay what you want : a new participative pricing mechanism
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
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