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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel; Fischer, Marc - In: Journal of marketing 84 (2020) 3, pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
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The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne; Lowe, Michael; Pattabhiramaiah, Adithya - In: Journal of marketing 86 (2022) 2, pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
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How images of other consumers influence subsequent taste perceptions
Poor, Morgan; Duhachek, Adam; Krishnan, H. Shanker - In: Journal of marketing 77 (2013) 6, pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
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Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu; Chang, Chun-Tuan; Lee, Angela Y. - In: Journal of marketing 85 (2021) 6, pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
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Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.; Kumar, Ankita - In: Journal of marketing 86 (2022) 5, pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
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Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of marketing 87 (2023) 3, pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam; Gips, James - In: Journal of marketing 72 (2008) 6, pp. 31-48
Persistent link: https://www.econbiz.de/10003782411
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How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine; Habib, Rishad; Hardisty, David J. - In: Journal of marketing 83 (2019) 3, pp. 22-49
Persistent link: https://www.econbiz.de/10012175983