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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Nayga, Rodolfo M."
~person:"Stavins, Joanna"
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand
3
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Markenführung
3
Advertising
1
Beziehungsmarketing
1
Brand experience
1
Brand image
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Brand strength
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Marketingmanagement
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Marktforschung
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Multisensory marketing
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6
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Nayga, Rodolfo M.
Stavins, Joanna
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Keller, Kevin Lane
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Powell, Shaun M.
6
Sung, Yongjun
6
Johnson, Lester W.
5
Schultz, Don E.
5
Um, Nam-Hyun
5
Baxter, Stacey M.
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Grohmann, Bianca
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Paswan, Audhesh
4
Phau, Ian
4
Phua, Joe
4
Zarantonello, Lia
4
Abratt, Russell
3
Baghi, Ilaria
3
Bailey, Ainsworth Anthony
3
Balmer, John M. T.
3
Bartels, Jos
3
Bellman, Steven
3
Block, Martin P.
3
Caruana, Albert
3
Dens, Nathalie
3
Dodoo, Naa Amponsah
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Guèvremont, Amélie
3
Heine, Klaus
3
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Journal of marketing communications
The journal of brand management : an international journal
Schriftenreihe Marketing, Management
19
Working papers / Federal Reserve Bank of Boston
14
Journal of business research : JBR
12
Food policy : economics planning and politics of food and agriculture
10
FRB of Boston Working Paper
9
Marketing : ZFP ; journal of research and management
9
Research Data Reports Paper
7
European review of agricultural economics : ERAE
6
Applied economic perspectives and policy
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Canadian journal of agricultural economics : CJAE
4
European management journal
4
FRB of Boston Public Policy Discussion Paper
4
Journal of payments strategy & systems
4
Public policy discussion papers
4
Agribusiness : an internat. journal
3
Journal of behavioral and experimental economics
3
New England economic review
3
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European review of agricultural economics
2
International journal of consumer studies
2
Journal of banking & finance
2
Journal of economic behavior & organization : JEBO
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Public Policy Discussion Papers
2
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
2
The Australian journal of agricultural and resource economics
2
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ECONIS (ZBW)
6
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
3
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
4
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
5
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
6
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
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