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Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2/3, pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G. - In: Journal of marketing communications 15 (2009) 2/3, pp. 157-177
Persistent link: https://www.econbiz.de/10003881213
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Fly-posting : an exploration of a "controversial" medium
Black, Iain R.; Nevill, Iain - In: Journal of marketing communications 15 (2009) 4, pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans; Starren, Mariannne; Nickerson, Catherine; … - In: Journal of marketing communications 13 (2007) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
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Non-recognition of print advertising: emotion arousal and gender effects
Baird, Thomas R.; Wahlers, Russell G.; Cooper, Crystal K. - In: Journal of marketing communications 13 (2007) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003438363
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Antecedents and consequences of skepticism toward health claims: an empirical investigation of Singaporean consumers
Soo, Jiuan Tan; Tan, Khai-Ling - In: Journal of marketing communications 13 (2007) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10003438370