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~isPartOf:"Journal of marketing communications"
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Advertising
144
Werbung
144
Advertising effects
108
Werbewirkung
108
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
38
Online-Marketing
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advertising
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advertising effectiveness
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Bellman, Steven
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Belanche, Daniel
2
Black, Iain R.
2
Cheong, Yunjae
2
Combs, Justin
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wheeler, Colin
2
Wu, Linwan
2
Yoon, Hye Jin
2
Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Ahn, Hongmin
1
Al Kurdi, Barween
1
Alford, Bruce L.
1
Alhabash, Saleem
1
Alhajsaleh, Nael
1
Alshaar, H.
1
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Journal of marketing communications
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Zentralblatt für Bibliothekswesen
95
DBI-Materialien
84
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Zeitschrift für Bibliothekswesen und Bibliographie : vereinigt mit Zentralblatt für Bibliothekswesen ; ZfBB ; Organ des wissenschaftlichen Bibliothekswesens
80
European journal of operational research : EJOR
77
Libri : international journal of libraries and information studies
76
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
NBER working paper series
61
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
The library quarterly : information, community, policy
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
47
Journal of current issues and research in advertising
45
Working paper / National Bureau of Economic Research, Inc.
43
Bericht über die ... Tagung / Arbeitsgemeinschaft d. Spezialbibliotheken, (ASpB)
42
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Library trends
41
Unesco bulletin for libraries
41
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ECONIS (ZBW)
144
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144
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1
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
2
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
3
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
5
The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10003881213
Saved in:
6
Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
Saved in:
7
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
8
Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans
;
Starren, Mariannne
;
Nickerson, Catherine
; …
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
Saved in:
9
Non-recognition of print advertising: emotion arousal and gender effects
Baird, Thomas R.
;
Wahlers, Russell G.
;
Cooper, Crystal K.
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003438363
Saved in:
10
Antecedents and consequences of skepticism toward health claims: an empirical investigation of Singaporean consumers
Soo, Jiuan Tan
;
Tan, Khai-Ling
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10003438370
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