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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos - In: Journal of marketing communications 23 (2017) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin; Hamilton, Mitchell L.; Rohm, Andrew J. - In: Journal of marketing communications 26 (2020) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun; Huh, Jisu - In: Journal of marketing communications 15 (2009) 5, pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
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An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Chang, Yuhmiin - In: Journal of marketing communications 15 (2009) 5, pp. 327-343
Persistent link: https://www.econbiz.de/10003923342
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Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.; Erlandson, Jill - In: Journal of marketing communications 14 (2008) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10003767518