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Journal of marketing communications
Journal of business research : JBR
622
SpringerLink / Bücher
573
European Journal of Marketing
475
Technological forecasting & social change : an international journal
256
Journal of retailing and consumer services
245
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Springer eBook Collection
216
Marketing Intelligence & Planning
210
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
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160
International journal of internet marketing and advertising : IJIMA
160
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149
Management science : journal of the Institute for Operations Research and the Management Sciences
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Management Science
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Europäische Hochschulschriften / 5
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Journal of Consumer Marketing
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Tourism management : research, policies, practice
133
Journal of management information systems : JMIS
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Journal of marketing
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Journal of Agricultural and Applied Economics
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Business horizons
116
Psychology & marketing
114
Strategic Direction
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European journal of marketing : EJM
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Journal of the Academy of Marketing Science
100
Marketing intelligence & planning
100
Journal of marketing education : JME
99
International Food and Agribusiness Management Review
95
Springer eBook Collection / Business and Economics
94
Journal of strategic marketing
93
International journal of business information systems : IJBIS
92
Journal of Product & Brand Management
92
Journal of travel and tourism marketing
92
International journal of advertising : the review of marketing communications
90
Cogent business & management
89
International journal of hospitality management
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ECONIS (ZBW)
98
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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3
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
4
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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5
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
6
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
7
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
8
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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9
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
10
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
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