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~isPartOf:"Journal of marketing communications"
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Internet marketing
112
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Consumer behaviour
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Belanche, Daniel
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Journal of marketing communications
Journal of business research : JBR
995
Journal of retailing and consumer services
844
SpringerLink / Bücher
626
Industrial marketing management : the international journal for industrial and high-tech firms
514
International journal of hospitality management
375
Policy Research Working Paper Series
289
International journal of internet marketing and advertising : IJIMA
240
The journal of services marketing
240
Electronic commerce research
236
The journal of business & industrial marketing
230
Springer eBook Collection
224
The service industries journal
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
216
Management science : journal of the Institute for Operations Research and the Management Sciences
207
Journal of the Academy of Marketing Science
206
Journal of strategic marketing
204
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
203
Tourism management : research, policies, practice
196
Journal of travel and tourism marketing
184
European journal of operational research : EJOR
182
Journal of internet commerce
179
Journal of marketing
179
Information systems research : ISR
176
Cogent business & management
174
Technological forecasting & social change : an international journal
173
International journal of business information systems : IJBIS
168
Psychology & marketing
167
International journal of contemporary hospitality management
166
Journal of hospitality marketing & management
166
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
International journal of electronic customer relationship management : IJECRM
160
Journal of retailing
160
Gabler Edition Wissenschaft
156
International journal of electronic marketing and retailing : IJEMR
152
Asia Pacific journal of marketing and logistics
150
International journal of production economics
149
The journal of product & brand management
149
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
146
World Bank Other Operational Studies
144
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ECONIS (ZBW)
143
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1
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
2
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
3
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
4
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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6
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
7
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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9
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
10
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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