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Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik; Kim, Junga; Chan-Olmsted, Silvia M. - In: Journal of marketing communications 17 (2011) 5, pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
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Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline - In: Journal of marketing communications 26 (2020) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
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Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti; Tewari, Alok; Singh, Akanchha - In: Journal of marketing communications 28 (2022) 7, pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos - In: Journal of marketing communications 23 (2017) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598