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~isPartOf:"Journal of marketing communications"
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Factors affecting advertising...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Brand management
85
Markenführung
85
Social Web
83
Social web
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80
Markenimage
80
Marketing management
54
Marketingmanagement
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Viral marketing
48
Virales Marketing
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advertising
36
Beziehungsmarketing
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Markenartikel
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social media
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Emotion
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Muehling, Darrel D.
6
Bellman, Steven
5
Pelsmacker, Patrick de
5
Um, Nam-Hyun
5
Varan, Duane
5
Kim, Soojung
4
Neijens, Peter C.
4
Schultz, Don E.
4
Antheunis, Marjolijn L.
3
Bailey, Ainsworth Anthony
3
Belanche, Daniel
3
Chan, Fong Yee
3
Cheong, Yunjae
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Mundel, Juan
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
Phua, Joe
3
Robinson, Jennifer A.
3
Sar, Sela
3
Yoon, Hye Jin
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Atkin, Joann L.
2
Black, Iain R.
2
Block, Martin P.
2
Casaló, Luis V.
2
Combs, Justin
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Dens, Nathalie
2
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Journal of marketing communications
Journal of business research : JBR
2,538
Journal of retailing and consumer services
2,035
International journal of hospitality management
845
NBER working paper series
822
Psychology & marketing
795
International journal of consumer studies
786
Working paper / National Bureau of Economic Research, Inc.
708
SpringerLink / Bücher
686
NBER Working Paper
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Technological forecasting & social change : an international journal
572
Journal of advertising research
537
Management science : journal of the Institute for Operations Research and the Management Sciences
535
European Journal of Marketing
509
Journal of Consumer Marketing
484
Tourism management : research, policies, practice
473
European journal of marketing : EJM
447
Journal of marketing research : JMR
437
Asia Pacific journal of marketing and logistics
434
Journal of business ethics : JOBE
420
The journal of product & brand management
415
Journal of travel and tourism marketing
407
Journal of marketing
405
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
Journal of marketing management : MM
399
Discussion paper / Centre for Economic Policy Research
398
The journal of brand management : an international journal
394
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
386
Cogent business & management
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Industrial marketing management : the international journal for industrial and high-tech firms
357
Discussion paper series / IZA
353
Journal of the Academy of Marketing Science
348
Journal of international consumer marketing
345
Journal of advertising : official publication of the American Academy of Advertising
342
International journal of advertising : the quarterly review of marketing communications
339
Marketing letters : a journal of research in marketing
338
CESifo working papers
328
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ECONIS (ZBW)
416
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416
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1
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
3
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
4
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
5
Feel, think, avoid : testing a new model of
advertising
avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
6
Consumer empowerment in interactive
advertising
and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
7
Social media
advertising
: the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
8
Can warning labels mitigate effects of
advertising
message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
Like or dislike? : adolescents' responses to personalized social network site
advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
10
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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