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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen; Korneliussen, Tor - In: Journal of marketing communications 19 (2013) 3, pp. 215-227
Persistent link: https://www.econbiz.de/10009774221
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Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung; Kim, Taemin - In: Journal of marketing communications 30 (2024) 6, pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
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Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry; Scherrebeck-Hansen, Mette - In: Journal of marketing communications 16 (2010) 5, pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D. - In: Journal of marketing communications 13 (2007) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
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Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.; Spickett-Jones, J. Graham; Grimes, Tony - In: Journal of marketing communications 13 (2007) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10003494102