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Consumer behaviour
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Amos, Clinton
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Antheunis, Marjolijn L.
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Journal of marketing communications
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2,136
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International journal of hospitality management
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European Journal of Marketing
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Journal of travel and tourism marketing
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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Journal of retailing
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Journal of fashion marketing and management
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The international review of retail, distribution and consumer research
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura
;
Trijp, Hans van
;
Eskildsen, Jacob Kjær
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
Saved in:
2
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
3
Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
Saved in:
4
Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
5
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
6
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica
;
Hamm, Ulrich
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
Saved in:
9
Design matters : cross-modal correspondences between vision and taste in
food
advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
10
How product information and source credibility affect consumer attitudes and intentions towards innovative
food
products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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