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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; Trijp, Hans van; Eskildsen, Jacob Kjær - In: Journal of marketing communications 16 (2010) 1/2, pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun; Kim, Kyung-Ok; Kwon, Eun Sook; Wilcox, David - In: Journal of marketing communications 21 (2015) 6, pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
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Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
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Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
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Online behavioral advertising : an integrative review
Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica; Hamm, Ulrich - In: Journal of marketing communications 16 (2010) 1/2, pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
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Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319