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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Effects of organisational culture on brand portfolio performance
Laforet, Sylvie - In: Journal of marketing communications 23 (2017) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10011690161
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Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin; Mundel, Juan - In: Journal of marketing communications 24 (2018) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
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Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Journal of marketing communications 24 (2018) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon; Sung, Yoon Hi - In: Journal of marketing communications 28 (2022) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767