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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
135
Werbewirkung
135
Brand management
104
Markenführung
104
Advertising
99
Werbung
97
Brand image
84
Markenimage
84
Internet marketing
79
Online-Marketing
79
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54
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Marketing management
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Marketingmanagement
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Viral marketing
36
Virales Marketing
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advertising
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purchase intention
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Online-Handel
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Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Keller, Kevin Lane
2
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Journal of marketing communications
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,976
SpringerLink / Bücher
951
European Journal of Marketing
843
International journal of consumer studies
782
International journal of hospitality management
773
Psychology & marketing
694
The journal of brand management : an international journal
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER working paper series
538
The journal of product & brand management
499
Journal of Consumer Marketing
470
European journal of marketing : EJM
466
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
423
Journal of marketing management : MM
421
Management science : journal of the Institute for Operations Research and the Management Sciences
402
NBER Working Paper
399
Journal of marketing research : JMR
388
Journal of marketing
381
Journal of the Academy of Marketing Science
366
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Marketing Intelligence & Planning
361
Journal of travel and tourism marketing
357
Journal of Product & Brand Management
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Tourism management : research, policies, practice
345
Journal of international consumer marketing
332
Journal of retailing
331
Marketing letters : a journal of research in marketing
326
Cogent business & management
323
Marketing intelligence & planning
322
Journal of fashion marketing and management
319
International journal of retail & distribution management
316
Industrial marketing management : the international journal for industrial and high-tech firms
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International Journal of Retail & Distribution Management
303
Journal of business ethics : JOBE
300
The journal of consumer marketing
299
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ECONIS (ZBW)
337
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1
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
2
Effects of organisational culture on brand portfolio performance
Laforet, Sylvie
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10011690161
Saved in:
3
Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin
;
Mundel, Juan
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
Saved in:
4
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
5
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
6
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
7
Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon
;
Sung, Yoon Hi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
Saved in:
8
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
9
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
10
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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