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Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie; Salmi Mohd Isa; Alodin, Yasmin - In: Journal of marketing communications 26 (2020) 8, pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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Antecedents of mobile app usage among smartphone users
Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung - In: Journal of marketing communications 22 (2016) 6, pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli; Sharifah Nadiah Syed Mukhiar; … - In: Journal of marketing communications 27 (2021) 6, pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214
Persistent link: https://www.econbiz.de/10011561356