//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examenswissen Marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
68
Marketing management
21
Marketingmanagement
21
Marketing theory
20
Marketingtheorie
20
USA
17
United States
17
marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Politics
9
Politik
9
Großbritannien
7
Market
7
Markt
7
United Kingdom
7
Advertising
6
Werbung
6
Election
5
Market research
5
Marktforschung
5
Theorie
5
Theory
5
Wahl
5
advertising
4
political marketing
4
2010
3
Advertising effects
3
Gewalt
3
Performance measurement
3
Performance-Messung
3
Rhetoric
3
Rhetorik
3
Violence
3
Voting behaviour
3
Wahlverhalten
3
Werbewirkung
3
gender
3
marketing strategy
3
performativity
3
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
67
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
4
Konferenzschrift
4
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
74
Author
All
Hunt, Shelby D.
5
Brown, Stephen
3
O'Malley, Lisa
3
Patterson, Maurice
3
Varman, Rohit
3
Baines, Paul
2
Dermody, Janine
2
Doherty, Anne Marie
2
Fitchett, James
2
Hanmer-Lloyd, Stuart
2
Jaworski, Bernard J.
2
Lang, John T.
2
Lichrou, Maria
2
MacDonald, Emma K.
2
Miles, Christopher
2
Moufahim, Mona
2
Nilsson, Tomas
2
O'Gorman, Kevin
2
Roberts, John H.
2
Robson, Julie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
Ambler, Tim
1
Araujo, Luis
1
Atik, Deniz
1
Bandara, Priyantha
1
Barnes, Bradley
1
Baron, Andrew Scott
1
Batat, Wided
1
Baxter, Ian
1
Belk, Russell W.
1
Bennett, Roger
1
Berthon, Pierre
1
Blades, Fiona
1
Bouchet, Dominique
1
Brennan, Mary
1
Brennan, Ross
1
Broderick, Amanda J.
1
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
SpringerLink / Bücher
1,552
European Journal of Marketing
463
Springer eBook Collection
349
Springer eBook Collection / Business and Economics
348
Gabler Edition Wissenschaft
339
Europäische Hochschulschriften / 5
295
Research
242
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
189
Journal of business research : JBR
164
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
122
essentials
120
Hamburger Schriften zur Marketingforschung
111
Journal of Consumer Marketing
110
Gabler Research
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
85
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
DUV / Wirtschaftswissenschaft
74
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
farmdoc daily
74
Schriftenreihe Studien zum Konsumentenverhalten
73
Review of Marketing and Agricultural Economics
72
Springer eBook Collection / Business and Management
71
Agricultural and Resource Economics Review
70
Gabler-Edition Wissenschaft
70
International Marketing Review
70
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
2
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
3
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Marketing
, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of
marketing
Bouchet, Dominique
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
Saved in:
5
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
6
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
7
The
marketing
accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
Saved in:
8
Assessing
marketing
performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
9
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
10
Towards a critical political
marketing
agenda?
Moufahim, Mona
;
Lim, Ming
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 763-776
Persistent link: https://www.econbiz.de/10003886238
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->