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Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
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Customer brand personality perception : a taxonomic analysis
Ivens, Bjoern; Valta, Katharina S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1062-1093
Persistent link: https://www.econbiz.de/10009615221
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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Reframing critical marketing
Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
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Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy; Hewer, Paul - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
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A typology of consumers' variety-seeking disposition based on inherent needs
Michaelidou, Nina - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 676-694
Persistent link: https://www.econbiz.de/10009558870
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Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona; Nairn, Agnès - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
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Managing destination brands : establishing a theoretical foundation
Hankinson, Graham - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 97-115
Persistent link: https://www.econbiz.de/10003831013
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The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
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Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena; McNamara, Tom; Bryson, Douglas - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 639-663
Persistent link: https://www.econbiz.de/10011934604