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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
Marketingmanagement
122
Consumer behaviour
28
Konsumentenverhalten
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Marketing
21
Brand management
12
Markenführung
12
Marketing theory
12
Marketingtheorie
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marketing strategy
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Corporate Social Responsibility
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Customer value
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Lieferantenmanagement
5
Supplier relationship management
5
Accounting
4
Advertising
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Betriebliche Wertschöpfung
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Competitive advantage
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Emotion
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International marketing
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Internationales Marketing
4
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English
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Hunt, Shelby D.
4
Doherty, Anne Marie
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Bennett, Roger
2
Butler, Patrick
2
Collins, Neil
2
Dibb, Sally
2
Hewer, Paul
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Alexander, Nicholas
1
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Armstrong Soule, Catherine A.
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Balmer, John M. T.
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Bates, Ken
1
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Bell, Jim
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Academy of Marketing
1
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Journal of marketing management : MM
SpringerLink / Bücher
1,778
Journal of business research : JBR
511
Springer eBook Collection
455
NBER working paper series
358
Gabler Edition Wissenschaft
356
Springer eBook Collection / Business and Economics
348
Europäische Hochschulschriften / 5
321
NBER Working Paper
309
International business review : the official journal of the European International Business Academy
294
Industrial marketing management : the international journal for industrial and high-tech firms
293
Working paper / National Bureau of Economic Research, Inc.
270
Research
253
Edward Elgar E-Book Archive
208
Journal of strategic marketing
203
Lehrbuch
194
Discussion paper / Centre for Economic Policy Research
178
Journal of world business : JWB
176
CESifo working papers
165
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
156
Journal of international entrepreneurship
156
Review of international political economy : RIPE
155
Working paper
143
European journal of marketing : EJM
138
International journal of business and globalisation : IJBG
136
The world economy : the leading journal on international economic relations
133
Management international review : mir ; journal of international business
120
The journal of business & industrial marketing
120
Journal of the Academy of Marketing Science
116
essentials
113
Discussion papers / CEPR
111
International marketing review
111
Discussion paper series / IZA
110
Journal of international management
110
Journal of marketing communications
106
Hamburger Schriften zur Marketingforschung
105
Journal of business ethics : JOBE
104
Gabler Research
103
IMF working papers
102
Policy research working paper : WPS
102
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ECONIS (ZBW)
131
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1
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
2
Exploring accounting and marketing orientation : an interfunctional case study
Inglis, Robert M.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 687-710
Persistent link: https://www.econbiz.de/10003768144
Saved in:
3
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
4
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
5
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
6
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
7
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
8
The rubbish of marketing
Roper, Stuart
;
Parker, Cathy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
Saved in:
9
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
10
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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