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Global contribution to marketing management : editorial
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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Exploring accounting and marketing orientation : an interfunctional case study
Inglis, Robert M. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 687-710
Persistent link: https://www.econbiz.de/10003768144
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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul; Halliday, Sue Vaux - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
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Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
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Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
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The rubbish of marketing
Roper, Stuart; Parker, Cathy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
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In praise of retrospective surveys
East, Robert; Uncles, Mark D. - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756