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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
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Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.; Coelho, Filipe - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
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Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
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Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.; Zhang, Annie - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 568-593
Persistent link: https://www.econbiz.de/10009558875
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
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Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364