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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep; Harris, Lloyd C. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie; Cléret, Baptiste; Boyer, Michel - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 538
Persistent link: https://www.econbiz.de/10011934558
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304