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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
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Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat; Kivetz, Ran - In: Journal of marketing research : JMR 45 (2008) 6, pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
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Circles, squares, and choice : the effect of shape arrays on uniqueness and variety seeking
Maimaran, Michal; Wheeler, S. Christian - In: Journal of marketing research : JMR 45 (2008) 6, pp. 731-740
Persistent link: https://www.econbiz.de/10003794571
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Do we really need a reason to indulge?
Xu, Jing; Schwarz, Norbert - In: Journal of marketing research : JMR 46 (2009) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003810237