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~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
~type:"article"
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Konsumentenverhalten
Preismanagement
Marktforschung
385
Market research
172
Vereinigte Staaten
73
Consumer behaviour
64
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40
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22
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69
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69
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Dahl, Darren W.
5
Dhar, Ravi
4
Khan, Uzma
3
Patrick, Vanessa M.
3
Zhao, Min
3
Cheema, Amar
2
Du, Rex Yuxing
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Jong, Martijn G. de
2
Kamakura, Wagner A.
2
Kivetz, Ran
2
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2
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2
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2
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Zhu, Meng
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1
Albuquerque, Paulo
1
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1
Argo, Jennifer J.
1
Aribarg, Anocha
1
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1
Bansal, Pradeep
1
Batra, Rajeev
1
Baumgartner, Hans
1
Bell, David R.
1
Billeter, Darron M.
1
Biswas, Dipayan
1
Briesch, Richard A.
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Bronnenberg, Bart J.
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Cadotte, Ernest R.
1
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1
Carlson, Kurt A.
1
Chakravarti, Amitav
1
Chan, Elaine
1
Chen, Jianqing
1
Chen, Xinlei
1
Chernev, Alexander
1
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1
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Journal of marketing research : JMR
Journal of business research : JBR
36
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of marketing management : MM
17
Journal of retailing and consumer services
15
Marketing letters : a journal of research in marketing
15
International journal of market research
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
International journal of wine business research : IJWBR
13
Jahrbuch der Absatz- und Verbrauchsforschung
13
Journal of consumer behaviour : an international research review
12
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
International journal of consumer studies
10
The marketing review
10
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
European journal of operational research : EJOR
7
Journal of business economics : JBE
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
International journal of wine business research
6
The international review of retail, distribution and consumer research
6
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
5
Cogent business & management
5
European journal of marketing
5
Handbook of consumer psychology
5
Handbuch der Marktforschung
5
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ECONIS (ZBW)
69
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1
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
2
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
3
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
4
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
5
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
6
Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
Saved in:
7
Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.
;
Dahl, Darren W.
;
Morales, Andrea C.
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
Saved in:
8
Circles, squares, and choice : the effect of shape arrays on uniqueness and variety seeking
Maimaran, Michal
;
Wheeler, S. Christian
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 731-740
Persistent link: https://www.econbiz.de/10003794571
Saved in:
9
Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William
;
Rao, Akshay R.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
Saved in:
10
Do we really need a reason to indulge?
Xu, Jing
;
Schwarz, Norbert
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
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