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A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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The relationship between perceived and objective price-quality
Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
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The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic; Trudel, Remi - In: Journal of marketing research : JMR 54 (2017) 2, pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
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Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
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When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.; Redden, Joseph P. - In: Journal of marketing research : JMR 55 (2018) 3, pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
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The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of marketing research : JMR 55 (2018) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011845004