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Market and marketing analysis...
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Marktforschung
385
Market research
172
Vereinigte Staaten
73
Consumer behaviour
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Green, Paul E.
9
Dahl, Darren W.
5
Frank, Ronald E.
5
Massy, William F.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Darden, William R.
4
Dhar, Ravi
4
Lenk, Peter J.
4
Aaker, David A.
3
Bass, Frank M.
3
Blattberg, Robert C.
3
Day, George S.
3
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3
Du, Rex Yuxing
3
Ehrenberg, A. S. C.
3
Grewal, Rajdeep
3
Henry, Walter A.
3
Huber, Joel
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Mayer, Charles S.
3
Montgomery, David B.
3
Morrison, Donald G.
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Perreault jr., William D.
3
Pieters, Rik
3
Rao, Vithala R.
3
Staelin, Richard
3
Sudman, Seymour
3
Zhao, Min
3
Alpert, Mark I.
2
Batsell, Richard R.
2
Boyd jr., Harper W.
2
Briesch, Richard A.
2
Carmone, Frank J.
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Journal of marketing research : JMR
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Gabler-Lehrbuch
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
385
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1
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385
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1
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
2
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
3
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
4
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
5
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
6
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
7
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
Saved in:
8
Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
Saved in:
9
Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
Saved in:
10
Time changes in perception : a longitudinal application of multi-dimensional scaling
Moinpour, Reza
;
McCullough, James M.
;
MacLachlan, Douglas L.
- In:
Journal of marketing research : JMR
13
(
1976
)
3
,
pp. 245-253
Persistent link: https://www.econbiz.de/10002506493
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