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Marktforschung
385
Market research
172
Vereinigte Staaten
73
Consumer behaviour
63
Konsumentenverhalten
63
Verbraucher
41
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22
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Green, Paul E.
9
Dahl, Darren W.
5
Frank, Ronald E.
5
Massy, William F.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Darden, William R.
4
Dhar, Ravi
4
Lenk, Peter J.
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Aaker, David A.
3
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Du, Rex Yuxing
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Jong, Martijn G. de
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Kahn, Barbara E.
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Kamakura, Wagner A.
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Khan, Uzma
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Kivetz, Ran
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Mayer, Charles S.
3
Montgomery, David B.
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Morrison, Donald G.
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Naik, Prasad A.
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Patrick, Vanessa M.
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Perreault jr., William D.
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Pieters, Rik
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Rao, Vithala R.
3
Staelin, Richard
3
Sudman, Seymour
3
Zhao, Min
3
Alpert, Mark I.
2
Batsell, Richard R.
2
Boyd jr., Harper W.
2
Briesch, Richard A.
2
Carmone, Frank J.
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Journal of marketing research : JMR
Journal of the Royal Statistical Society
232
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
183
Journal of marketing
180
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
179
Statistik des Auslandes
166
Journal of the American Statistical Association : JASA
165
Overseas business reports : OBR
155
Journal of econometrics
151
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
141
Jahrbuch der Absatz- und Verbrauchsforschung
131
SpringerLink / Bücher
131
Journal of business research : JBR
129
Bulletin of the International Statistical Institute
127
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
119
Discussion paper
111
Management science : journal of the Institute for Operations Research and the Management Sciences
109
International journal of market research : JMRS ; the journal of the Market Research Society
102
Operations research
97
Revue de statistique appliquée
93
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
92
European journal of operational research : EJOR
91
Lehrbuch
90
Europäische Hochschulschriften / 5
85
Economics letters
84
Metrika : international journal for theoretical and applied statistics
79
Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
74
Esomar congress
72
Journal of advertising research
70
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Teils: DeStatis / wissen, nutzen
60
Wirtschaft und Statistik : WISTA
59
Journal of retailing
58
Marketing : ZFP ; journal of research and management
58
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
56
Revue de l'Institut International de Statistique
56
Série des documents de travail / Centre de Recherche en Économie et Statistique
53
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ECONIS (ZBW)
387
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387
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1
Statistical significance and reporting test results
Rosekrans, Frank M.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 451-455
Persistent link: https://www.econbiz.de/10002744334
Saved in:
2
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
Saved in:
3
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
4
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
5
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
6
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
7
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
8
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
9
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
Saved in:
10
Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
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