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Pancras, Joseph; Sudhir, K. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 560-578

Persistent link: https://www.econbiz.de/10003569717

Chan, Tat Y.; Kadiyali, Vrinda; Park, Young-Hoon - In: Journal of marketing research : JMR 44 (2007) 2, pp. 324-333

Persistent link: https://www.econbiz.de/10003486951

Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982

Persistent link: https://www.econbiz.de/10008666345

Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10003696848

Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 48-59

Persistent link: https://www.econbiz.de/10003696861

Ansari, Asim; Mela, Carl F.; Neslin, Scott A. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 60-76

Persistent link: https://www.econbiz.de/10003696866

Bodapati, Anand V. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 77-93

Persistent link: https://www.econbiz.de/10003696869

Inman, J. Jeffrey; Park, Joonwook; Sinha, Ashish - In: Journal of marketing research : JMR 45 (2008) 1, pp. 94-103

Persistent link: https://www.econbiz.de/10003696872

Novemsky, Nathan; Dhar, Ravi; Schwarz, Norbert; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 347-356

Persistent link: https://www.econbiz.de/10003547543

Iyengar, Raghuram; Ansari, Asim; Gupta, Sunil - In: Journal of marketing research : JMR 44 (2007) 4, pp. 529-544

Persistent link: https://www.econbiz.de/10003569454