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Journal of marketing research : JMR
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
257
Journal of strategic marketing
204
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
118
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
107
Marketing Intelligence & Planning
97
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
Marketing intelligence & planning
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
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ECONIS (ZBW)
64
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1
Optimal marketing strategies for a customer data intermediary
Pancras, Joseph
;
Sudhir, K.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
Saved in:
2
Willingness to pay and competition in online auctions
Chan, Tat Y.
;
Kadiyali, Vrinda
;
Park, Young-Hoon
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 324-333
Persistent link: https://www.econbiz.de/10003486951
Saved in:
3
An assessment of chronic regulatory focus measures
Haws, Kelly L.
;
Dholakia, Utpal M.
;
Bearden, William O.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 967-982
Persistent link: https://www.econbiz.de/10008666345
Saved in:
4
The financial value impact of perceptual brand attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
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5
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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6
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
7
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
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8
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey
;
Park, Joonwook
;
Sinha, Ashish
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
Saved in:
9
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
10
A model of consumer learning for service quality and usage
Iyengar, Raghuram
;
Ansari, Asim
;
Gupta, Sunil
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 529-544
Persistent link: https://www.econbiz.de/10003569454
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