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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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Marketing and firm value : metrics, methods, findings, and future directions
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10003860516
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The long-term effect of marketing strategy on brand sales
Ataman, M. Berk; Heerde, Harald J. van; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
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When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
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Can uncertainty improve promotions?
Goldsmith, Kelly; Amir, On - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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Optimal marketing strategies for a customer data intermediary
Pancras, Joseph; Sudhir, K. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
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Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie; Sudhir, K. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003947439