//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unternehmensführung in der Mar...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
41
Marketingmanagement
41
Consumer behaviour
11
Konsumentenverhalten
11
USA
5
United States
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Meta-Analyse
4
Meta-analysis
4
Advertising
3
Advertising effects
3
Brand management
3
Direct marketing
3
Direktmarketing
3
Führungskräfte
3
Managers
3
Markenführung
3
Sales promotion
3
Verkaufsförderung
3
Werbewirkung
3
Werbung
3
1986
2
B-to-B-Marketing
2
Bewertung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Evaluation
2
Firm value
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
New product development
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Case study
1
Fallstudie
1
Language
All
English
41
Author
All
Heerde, Harald J. van
3
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Kumar, V.
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
1
Avery, Jill
1
Botner, Keith A.
1
Boyd, D. Eric
1
Brandi, Wesley
1
Brasel, S. Adam
1
Bronnenberg, Bart J.
1
Carman, James M.
1
Challagalla, Goutam
1
Chandrashekaran, Murali
1
Chandy, Rajesh K.
1
Chatterjee, Rabikar
1
Chintagunta, Pradeep K.
1
Citrin, Alka V.
1
Cunha, Marcus
1
Dahl, Darren W.
1
Day, Ralph L.
1
Dekimpe, Marnik G.
1
Dong, Xiaojing
1
Edeling, Alexander
1
Edelman, Benjamin
1
Fischer, Marc
1
Franses, Philip Hans
1
Geyskens, Inge
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Goldsmith, Kelly
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
2
Marketing and firm value : metrics, methods, findings, and future directions
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10003860516
Saved in:
3
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
4
When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric
;
Chandy, Rajesh K.
;
Cunha, Marcus
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
Saved in:
5
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
6
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
7
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
8
Optimal marketing strategies for a customer data intermediary
Pancras, Joseph
;
Sudhir, K.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
Saved in:
9
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
10
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->