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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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Learning from a service guarantee quasi experiment
Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin; Poynor, Cait - In: Journal of marketing research : JMR 47 (2010) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation
Tirunillai, Seshadri; Tellis, Gerard J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10010399707
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357