Narrow search
Showing 1 - 10 of 348
Cover Image
Preference minorities and the internet
Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Cover Image
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco; Wathieu, Luc; Iyengar, Sheena - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Cover Image
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Cover Image
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Cover Image
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Cover Image
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Cover Image
Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Cover Image
A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Cover Image
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Cover Image
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179