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Consumer behavior
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Consumer behaviour
343
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343
Market research
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39
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Dhar, Ravi
11
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5
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Zhao, Min
5
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4
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4
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Jong, Martijn G. de
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Kamakura, Wagner A.
4
Krishna, Aradhna
4
Levav, Jonathan
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Nelson, Leif D.
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Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
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Thomas, Manoj
4
Wedel, Michel
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Zauberman, Gal
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3
Bertini, Marco
3
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3
Che, Hai
3
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3
DeSarbo, Wayne
3
Etkin, Jordan
3
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3
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Journal of marketing research : JMR
Journal of business research : JBR
1,987
Journal of retailing and consumer services
1,934
SpringerLink / Bücher
1,533
International journal of consumer studies
761
International journal of hospitality management
728
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
537
Working paper / National Bureau of Economic Research, Inc.
451
Asia Pacific journal of marketing and logistics
395
NBER Working Paper
394
The journal of product & brand management
392
Springer eBook Collection
367
The journal of brand management : an international journal
360
European journal of marketing : EJM
353
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Gabler Edition Wissenschaft
340
Journal of travel and tourism marketing
331
Springer eBook Collection / Business and Economics
324
Journal of international consumer marketing
322
Journal of marketing management : MM
315
Tourism management : research, policies, practice
311
Journal of retailing
303
Cogent business & management
297
Journal of marketing
296
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
293
The journal of consumer marketing
290
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
Europäische Hochschulschriften / 5
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
International journal of contemporary hospitality management
267
Research
264
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ECONIS (ZBW)
348
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1
Preference minorities and the internet
Choi, Jeonghye
;
Bell, David R.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Saved in:
2
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
3
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
4
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
5
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
6
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
9
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
10
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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