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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,043
Journal of retailing and consumer services
1,940
International journal of hospitality management
770
International journal of consumer studies
766
Psychology & marketing
665
NBER working paper series
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
506
NBER Working Paper
453
SpringerLink / Bücher
428
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
392
European Journal of Marketing
392
Policy Research Working Paper Series
378
Journal of Consumer Marketing
377
Management science : journal of the Institute for Operations Research and the Management Sciences
369
The journal of brand management : an international journal
356
European journal of marketing : EJM
353
Technological forecasting & social change : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
327
Journal of international consumer marketing
320
Tourism management : research, policies, practice
313
Journal of marketing management : MM
311
Journal of retailing
305
Cogent business & management
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Journal of marketing
296
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
295
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
291
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
International journal of contemporary hospitality management
281
Journal of economic behavior & organization : JEBO
271
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ECONIS (ZBW)
347
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1
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
2
The rise of the sharing economy : estimating the impact of Airbnb on the hotel industry
Zervas, Georgios
;
Proserpio, Davide
;
Byers, John W.
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 687-705
Persistent link: https://www.econbiz.de/10011762820
Saved in:
3
Building agent-based decision support systems for word-of-mouth programs : a freemium application
Chica, Manuel
;
Rand, William
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 752-767
Persistent link: https://www.econbiz.de/10011762831
Saved in:
4
Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors
Trusov, Michael
;
Rand, William
;
Joshi, Yogesh V.
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10010233193
Saved in:
5
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
6
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
7
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
8
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
9
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
10
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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