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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,288
Journal of retailing and consumer services
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International journal of consumer studies
772
International journal of hospitality management
755
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
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NBER working paper series
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European journal of marketing : EJM
476
Working paper / National Bureau of Economic Research, Inc.
451
Journal of marketing management : MM
432
Asia Pacific journal of marketing and logistics
421
The journal of product & brand management
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Management science : journal of the Institute for Operations Research and the Management Sciences
396
NBER Working Paper
393
The journal of brand management : an international journal
390
Journal of marketing communications
374
Journal of strategic marketing
372
Industrial marketing management : the international journal for industrial and high-tech firms
363
Journal of the Academy of Marketing Science
363
Journal of marketing
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Marketing letters : a journal of research in marketing
331
Journal of international consumer marketing
330
Journal of travel and tourism marketing
328
Cogent business & management
323
Journal of retailing
316
Marketing intelligence & planning
316
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Tourism management : research, policies, practice
311
International journal of retail & distribution management
303
Journal of business ethics : JOBE
299
Journal of fashion marketing and management
299
The journal of consumer marketing
298
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
293
Technological forecasting & social change : an international journal
279
International journal of contemporary hospitality management
276
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ECONIS (ZBW)
389
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389
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1
Willingness to pay for cause-related marketing : the impact of donation amount and moderating effects
Koschate-Fischer, Nicole
;
Stefan, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10009688778
Saved in:
2
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
3
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
4
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
5
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
6
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
7
Rejectable choice sets : how seemingly irrelevant no-choice options affect consumer decision processes
Parker, Jeffrey R.
;
Schrift, Rom Y.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 840-854
Persistent link: https://www.econbiz.de/10009355025
Saved in:
8
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
9
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
10
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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