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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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The Market valuation of outsourcing new product development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish; Kumar, V. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
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Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors
Trusov, Michael; Rand, William; Joshi, Yogesh V. - In: Journal of marketing research : JMR 50 (2013) 6, pp. 675-690
Persistent link: https://www.econbiz.de/10010233193
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The diffusion of services
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003827934
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Modeling global spillover of new product takeoff
Everdingen, Yvonne Maria van; Fok, Dennis; Stremersch, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 637-652
Persistent link: https://www.econbiz.de/10003896218
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Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10009161374