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Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494

Persistent link: https://www.econbiz.de/10011697473

Branco, Fernando M. R.; Villas-Boas, J. Miguel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 801-816

Persistent link: https://www.econbiz.de/10011421724

Wang, Yang; Chaudhry, Alexander - In: Journal of marketing research : JMR 55 (2018) 2, pp. 163-177

Persistent link: https://www.econbiz.de/10011844978

Gaurav, Sarthak; Cole, Shawn; Tobacman, Jeremy - In: Journal of marketing research : JMR 48 (2011), pp. 150-162

Persistent link: https://www.econbiz.de/10009389951

Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443

Persistent link: https://www.econbiz.de/10001075765

Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10001036286

Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395

Persistent link: https://www.econbiz.de/10001036430

Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376

Persistent link: https://www.econbiz.de/10001036473

Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212

Persistent link: https://www.econbiz.de/10001011975

Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314

Persistent link: https://www.econbiz.de/10001029632