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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y; Kemp, Elyria; Hamilton, Mitchell - In: Journal of promotion management : JPM 21 (2015) 6, pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
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Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya; Pomirleanu, Nadia - In: Journal of promotion management : JPM 24 (2018) 5, pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
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Brand personality usage in crisis communication in Facebook
Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819
Persistent link: https://www.econbiz.de/10011979242