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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.; Stanton, Julie V. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
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Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10003884504
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Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003974801