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47
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20
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Journal of promotion management : JPM
European Journal of Marketing
306
Journal of Consumer Marketing
299
Journal of advertising research
215
International journal of advertising : the review of marketing communications
214
Journal of business research : JBR
211
International journal of advertising : the quarterly review of marketing communications
190
Journal of advertising
190
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
157
Marketing Intelligence & Planning
120
Young Consumers
117
Journal of Product & Brand Management
108
Journal of retailing and consumer services
106
SpringerLink / Bücher
104
International Marketing Review
100
Journal of Services Marketing
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
NBER working paper series
93
European journal of marketing : EJM
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Strategic Direction
85
European journal of operational research : EJOR
82
IZA Discussion Papers
82
Working paper / National Bureau of Economic Research, Inc.
82
Marketing Science
78
Journal of historical research in marketing
73
NBER Working Paper
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
66
CESifo working papers
65
International journal of industrial organization
64
MPRA Paper
63
International Journal of Bank Marketing
62
International journal of internet marketing and advertising : IJIMA
62
Journal of Managerial Psychology
56
International journal of consumer studies
55
Journal of marketing research : JMR
53
Asia Pacific Journal of Marketing and Logistics
52
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ECONIS (ZBW)
90
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1
Attitude of Muslim
consumers
toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
2
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
3
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
4
Effects of patriotism and celebrity endorsement in military
advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
5
Product placement versus conventional
advertising
: the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
6
Consumer attitudes toward online
advertising
: the moderating role of
personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
7
Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.
;
Bhanot, Sandeep
;
Srinivasan, R.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
Saved in:
8
Segmenting green
consumers
in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
9
Holiday destination image and
personality
of a Greek island during an economic recession period and the intermediate effect of the utilitarian and non-utilitarian needs
Zacharia, Anastasia
;
Spais, George
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 769-790
Persistent link: https://www.econbiz.de/10011799600
Saved in:
10
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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