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Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.; Robinson, Katy L.; Yue, Cen April; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
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How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins; Oeldorf-Hirsch, Anne; Yang, Yukyung - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
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CSR web communication in controversial industries : the example of chemical companies based in post-communist countries
Tetrevova, Libena; Paták, Michal; Kyrylenko, Iryna - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 562-584
Persistent link: https://www.econbiz.de/10012497686
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Examining corporate communications of environmental responsibility on corporate websites : main themes, linguistic features, and text reuse
Wei, Lewen - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1013-1037
Persistent link: https://www.econbiz.de/10012287158
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Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli; Overton, Holly; Li, Ruobing - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
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The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee; Cho, Moonhee - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 434-455
Persistent link: https://www.econbiz.de/10012179135