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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh; Syed, Asif Ali; Mishra, … - In: Journal of relationship marketing : innovations & … 16 (2017) 3, pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
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Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu; Huang, Tseng-Lung - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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An investigation of pricing data for evidence of institutional-level relationship marketing behaviors
Doyle, Jim - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 264-278
Persistent link: https://www.econbiz.de/10008857873
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Companion shoppers and the consumer shopping experience
Lindsey-Mullikin, Joan; Munger, Jeanne Lauren - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10009012723
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Building store loyalty through service strategies
Grewal, Dhruv; Krishnan, Ram; Lindsey-Mullikin, Joan - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
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Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Service failure magnitude and paradox : a banking perspective
Singhal, Shuchi; Krishna, Anupam; Lazarus, Davis - In: Journal of relationship marketing : innovations & … 12 (2013) 3, pp. 191-203
Persistent link: https://www.econbiz.de/10010209887