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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R. (contributor) - In: Journal of relationship marketing : innovations & … Vol. 2, nr. 3/4 (2003)
Persistent link: https://www.econbiz.de/10004865130
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Capturing customer equity : moving from products to customers
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 1 (2006)
Persistent link: https://www.econbiz.de/10004925839
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 2/3 (2006)
Persistent link: https://www.econbiz.de/10004925840
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan (contributor) - In: Journal of relationship marketing : innovations & … Vol. 6, nr. 3/4 (2007)
Persistent link: https://www.econbiz.de/10004925842
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Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra; Grewal, Dhruv; Iyer, Gopalkrishnan R. - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10003807761
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Service failure magnitude and paradox : a banking perspective
Singhal, Shuchi; Krishna, Anupam; Lazarus, Davis - In: Journal of relationship marketing : innovations & … 12 (2013) 3, pp. 191-203
Persistent link: https://www.econbiz.de/10010209887
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Conceptional study of relationship signals in the IT services sector in India
Biswas, Supriya - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 154-171
Persistent link: https://www.econbiz.de/10011633624
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Internal relationship management : linking human resources to marketing performance
Hartline, Michael D. (contributor) - In: Journal of relationship marketing : innovations & … Vol. 3, nr. 2/3 (2003)
Persistent link: https://www.econbiz.de/10004874001
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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582