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Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima; Bhatt, Anil; Rani, Leela - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420