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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
100
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
465
SpringerLink / Bücher
402
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Journal of retailing and consumer services
365
Electronic commerce research
240
International journal of internet marketing and advertising : IJIMA
226
Technological forecasting & social change : an international journal
198
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
Springer eBook Collection
193
Information systems research : ISR
180
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Journal of internet commerce
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
169
International journal of business information systems : IJBIS
165
NBER working paper series
165
Industrial marketing management : the international journal for industrial and high-tech firms
156
Information economics and policy : IEP
156
Information systems and e-business management : ISeB
140
International journal of e-business research : an official publication of the Information Resources Management Association
134
MPRA Paper
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
International journal of electronic marketing and retailing : IJEMR
128
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
127
Working paper / National Bureau of Economic Research, Inc.
126
European journal of operational research : EJOR
125
NBER Working Paper
125
Journal of advertising research
124
International journal of electronic business
123
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
119
International journal of hospitality management
113
CESifo working papers
111
Journal of electronic commerce research : JECR
111
Electronic commerce research and applications
109
Premier reference source
109
International journal of production economics
108
Tourism management : research, policies, practice
108
Journal of management information systems : JMIS
107
International journal of electronic commerce : IJEC
104
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ECONIS (ZBW)
127
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127
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1
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
2
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
3
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
5
A review of
internet
marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
6
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
7
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
8
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
9
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
10
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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