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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
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Peltier, James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
568
Journal of retailing and consumer services
551
SpringerLink / Bücher
413
Human Development Occasional Papers (1992-2007)
292
Electronic commerce research
268
Telecommunications policy : the international journal of digital economy, data sciences and new media
257
NBER working paper series
252
International journal of internet marketing and advertising : IJIMA
248
MPRA Paper
246
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
235
Journal of internet commerce
215
Working paper / National Bureau of Economic Research, Inc.
213
Technological forecasting & social change : an international journal
211
Management science : journal of the Institute for Operations Research and the Management Sciences
210
Information systems research : ISR
208
Springer eBook Collection
205
NBER Working Paper
193
Documentos de trabajo / Instituto de Investigaciones Socio Económicas (IISEC), Universidad Católica Boliviana "San Pablo"
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
188
International journal of electronic marketing and retailing : IJEMR
182
International journal of business information systems : IJBIS
178
CESifo working papers
162
Industrial marketing management : the international journal for industrial and high-tech firms
159
Information systems and e-business management : ISeB
155
International journal of e-business research : an official publication of the Information Resources Management Association
153
Journal of electronic commerce research : JECR
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
European journal of operational research : EJOR
145
International journal of electronic commerce : IJEC
141
Defence and peace economics
140
International journal of electronic business
137
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
137
International journal of hospitality management
135
Electronic commerce research and applications
134
Journal of advertising research
127
Tourism management : research, policies, practice
126
Discussion paper series / IZA
123
Journal of marketing communications
122
Information economics and policy : IEP
121
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ECONIS (ZBW)
141
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1
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
2
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
3
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
4
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
5
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
6
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
7
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
8
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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