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What drives word-of-mouth? : t...
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Consumer behaviour
303
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303
Einzelhandel
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Retail trade
131
Beziehungsmarketing
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Grewal, Dhruv
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Journal of retailing
Journal of business research : JBR
2,036
Journal of retailing and consumer services
1,951
International journal of consumer studies
770
International journal of hospitality management
756
Psychology & marketing
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
434
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
396
NBER Working Paper
384
SpringerLink / Bücher
361
European journal of marketing : EJM
360
Journal of marketing research : JMR
360
The journal of brand management : an international journal
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of travel and tourism marketing
331
Tourism management : research, policies, practice
327
Journal of international consumer marketing
323
Journal of marketing management : MM
322
Journal of marketing communications
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Cogent business & management
299
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
296
Journal of marketing
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
291
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
285
International journal of contemporary hospitality management
277
Technological forecasting & social change : an international journal
273
Journal of the Academy of Marketing Science
271
The journal of services marketing
270
Journal of business ethics : JOBE
263
Journal of hospitality marketing & management
262
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
309
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1
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
2
The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
5
Understanding the influence of cues from other customers in the service experience : a scale development and validation
Brocato, E. Deanne
;
Voorhees, Clay M.
;
Baker, Julie
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 384-398
Persistent link: https://www.econbiz.de/10009622992
Saved in:
6
Editorial: The language of marketplace rituals : implications for customer experience management
Otnes, Cele
;
Ilhan, Behice Ece
;
Kulkarni, Atul
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10009622994
Saved in:
7
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
8
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
9
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
10
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
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